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Writer's pictureMark Vincent Ellema

What is General Liability Insurance?


General liability insurance

In the world of business, risks and uncertainties are inevitable. One way to mitigate these risks is through General Liability Insurance. But what exactly is General Liability Insurance? This blog post aims to answer that question and more. We'll delve into the ins and outs of this type of insurance, focusing on its relevance in Connecticut.



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What is General Liability Insurance?

General Liability Insurance, often referred to as business liability insurance, protects your business from financial loss resulting from claims of injury or damage caused to others by you or your employees. It covers legal costs and payouts for which your business is found liable, whether the incident occurred on your premises or elsewhere.


Why is General Liability Insurance Important?

Operating a business without General Liability Insurance is a significant risk. It only takes one substantial claim to potentially wipe out your business assets. This insurance is crucial as it covers expenses related to out-of-court settlements, litigation, and court judgments.


General Liability Insurance in Connecticut

In Connecticut, just like in any other state, businesses face risks daily. That's where we, Insure Connecticut, LLC, come in. As a trusted insurance broker in Connecticut, we've helped many business owners secure their businesses with General Liability Insurance. We understand the unique risks associated with doing business in Connecticut and can tailor a policy to fit your specific needs.


Coverage of General Liability Insurance

General Liability Insurance typically covers three main areas: bodily injury and property damage liability, personal and advertising injury, and medical payments. It's important to note that this insurance does not cover employee injuries, auto accidents, punitive damages (in most states), workmanship issues, or professional mistakes.


  1. Bodily Injury and Property Damage Liability: This is the most common coverage that comes to mind when we think of General Liability Insurance. If your business is found legally responsible for injury to a third party or damage to their property, this coverage can help pay for these costs. For instance, if a customer slips and falls in your store, or if you accidentally damage a client's property while providing a service, this coverage can help cover the medical or repair costs.

  2. Personal and Advertising Injury: This coverage protects your business against claims of libel, slander, copyright infringement, invasion of privacy, and more. For example, if you run an advertisement that unintentionally mimics another company's slogan, you could be sued for copyright infringement. This coverage would help pay for your legal defense and settlements or judgments.

  3. Medical Payments: This part of a General Liability Insurance policy covers medical costs if someone is injured on your business premises or if your operations hurt them. It's important to note that this doesn't apply to your employees but to third parties, such as customers or visitors.

  4. Products and Completed Operations: This coverage can help pay for damages or injuries that result from the products your business sells or the work it has completed. For instance, if a product you sold causes harm to a customer, or if a service you completed leads to property damage, this coverage can help pay for those costs.

  5. Tenant's Legal Liability: If you rent a space for your business, this coverage can help pay for damages you cause to that rented space. For example, if a fire starts in your rented office and damages the building, this coverage can help pay for the repairs.


Remember, the specifics of what's covered can vary between different insurance providers and individual policies. It's crucial to read your policy carefully and discuss it with your insurance broker to understand exactly what's covered. At Insure Connecticut, LLC, we're always here to help you navigate these complexities and ensure you have the coverage you need.


Who Needs General Liability Insurance?

Every business, regardless of its size, should consider General Liability Insurance. Whether you own a small retail store or a large manufacturing plant, this insurance can protect you from significant financial loss.


let's explore further who needs General Liability Insurance.


  1. Small Business Owners: Regardless of the industry, all small businesses can benefit from General Liability Insurance. Whether you own a coffee shop, a boutique, or a home-based business, you interact with customers, suppliers, or even passersby who could potentially get injured or suffer property damage related to your business activities.

  2. Contractors and Freelancers: Independent contractors and freelancers might think they don't need this insurance, but that's not the case. If you're a contractor working on a client's property, or a freelancer meeting clients in a coffee shop, there's always a risk of causing accidental harm or damage.

  3. Retail Stores: Retail stores have a high level of interaction with the public. There's always a risk of a customer getting injured on the premises, such as slipping on a wet floor or tripping over a product display.

  4. Restaurants and Food Businesses: These businesses face risks like foodborne illnesses, customer injuries, or damage to customer property. General Liability Insurance can help cover these risks.

  5. Professional Service Providers: If you're in the business of providing services, such as consulting, accounting, or marketing services, you could face lawsuits related to advertising injuries. This could include unintentional copyright infringement or defamation.

  6. Manufacturers and Wholesalers: These businesses could be held liable for products that cause harm or injury. General Liability Insurance often includes product liability coverage, which can protect manufacturers and wholesalers.

  7. Event Organizers: If you organize events, whether regularly or occasionally, you face risks of injuries or property damage at your events. General Liability Insurance can provide coverage for these incidents.


In essence, any business that interacts in any way with the public, clients, or other businesses should consider General Liability Insurance. It's a fundamental part of your risk management strategy, protecting you from common risks that can lead to significant financial loss.


At Insure Connecticut, LLC, we can help you assess your business's specific risks and guide you in choosing the right coverage. Remember, it's not just about having insurance; it's about having the right insurance.


How Much Does General Liability Insurance Cost?

The cost of General Liability Insurance can vary depending on several factors. Here are some key factors that can influence the cost:


  1. Type of Business: The nature of your business plays a significant role in determining the cost of General Liability Insurance. Different industries have different levels of risk associated with them. For example, a construction company may have higher premiums compared to a consulting firm due to the higher risk of bodily injury or property damage.

  2. Business Size: The size of your business, including factors such as annual revenue, number of employees, and payroll, can impact the cost of insurance. Generally, larger businesses with higher revenue and more employees may have higher premiums.

  3. Coverage Limits: The coverage limits you choose for your General Liability Insurance policy can affect the cost. Higher coverage limits provide more protection but may result in higher premiums.

  4. Location: The location of your business can also impact the cost of insurance. Insurance rates can vary based on the state, city, or even the specific neighborhood where your business operates. Factors such as local laws, litigation trends, and the overall risk profile of the area can influence the cost.

  5. Claims History: Your claims history can affect the cost of insurance. If your business has a history of frequent or costly claims, insurance providers may consider you a higher risk and charge higher premiums.

  6. Deductible: The deductible is the amount you agree to pay out of pocket before the insurance coverage kicks in. Choosing a higher deductible can lower your premium, but it also means you'll have to pay more in the event of a claim.

It's important to note that these factors are not exhaustive, and insurance providers may consider additional factors when determining the cost of General Liability Insurance. To get an accurate estimate of the cost for your specific business, contact us at (860) 440-7324 or email us at info@insureinct.com and request quotes based on your unique circumstances.


Remember, General Liability Insurance is an essential investment to protect your business from potential financial losses due to liability claims. It's always a good idea to consult with an insurance professional who can assess your needs and help you find the right coverage at a competitive price.


In conclusion, General Liability Insurance is a must-have for any business. It provides a safety net that can save your business from financial ruin in case of a lawsuit or claim. At Insure Connecticut, LLC, we're committed to helping you understand your insurance options and ensuring you're adequately covered. Contact us today for a personalized quote.


Remember, it's not about the cost; it's about the protection it provides. Secure your business with General Liability Insurance today.

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